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Active in the visual and communication industry since 2009, Jessica Ferraro is a versatile creative professional capable of combining artistic sensibility, technical mastery, and strategic vision. She specializes in creative photography (Food Photography, Fashion, Still-Life, and Reportage), video production, web design, and digital marketing for the hospitality industry and international brands.

 

Her professional approach is deeply cosmopolitan, shaped by living and working across Florence, Venice, Paris, Barcelona, Valencia, and Casablanca, Copenaghen.

 

Highlighted Collaborations & Top Brands

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• Altemasi Trento DOC (2026): Photography and visual communication projects celebrating the prestige and excellence of the iconic high-end sparkling wine brand.

   

• Pitti Immagine: Official photographic coverage and visual reportage for 3 consecutive years at premier international fashion events.

   

• Antony Morato: Visual content creation and photographic production for the renowned menswear fashion brand.

   

 

Core Competencies & Technical Skills

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• Photography & Video Production: Food Photography, Fashion, Still-Life, Reportage, Weddings, and Luxury Events. Direction, filming, and video editing for commercial spots and film projects.

   

• Web Design & Development: Custom website creation (including WordPress), integrated with visual storytelling, SEO-optimized content, and online booking engines.

   

• Social Media & Content Strategy: Digital communication strategies across Facebook, Instagram, Google, TripAdvisor, TheFork, YouTube, Pinterest, WeChat, and DianPing, paired with professional copywriting.

   

• Software & Tools: Advanced proficiency in Adobe Creative Cloud (Photoshop, Lightroom, Camera Raw, Premiere, Illustrator), Final Cut, and administrative management tools.

   

 

Professional Experience & Portfolio

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• Entrepreneurship & Web Agency: Founder of Webyard and co-founder of WeWantWeb.

   

• Food & Hospitality: Web marketing strategy, visual design, and photography for an extensive network of restaurants, historic venues, and hospitality businesses (including Golden Stay Group) across Venice, Florence, and Rome.

   

• Brand & Agency Partnerships: Visual productions for creative agencies (Italia Online, Tomato Srl, AtopWay, Candesign) and luxury/lifestyle brands including Rolex, Zoppini Gioielli, Wiva Group, Menarini, and Gioielleria Barducci.

   

• Weddings & Cultural Events: Reportage for Pianobe, visual coordination for the Festival della Creatività and the Festival d'Europa.

   

• Journalism & Media: Videomaker, photographer, and press officer for La mia strada web tv in collaboration with journalist Salvatore Sparavigna.

   

 

Academic Background

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• Bachelor's Degree in Photography: Academy of Fine Arts (LABA) in Florence (107/110).

   

• University Studies: Master’s degree coursework in Communication at the University of Florence.

   

• Secondary Education: Classical High School Diploma from Liceo Classico "Vittorio Emanuele II" in Naples.

   

 

Awards, Exhibitions & Social Impact

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Awards:

 

1st Prize (Utopie Concrete category) for the video reportage "Il tappeto di Iqbal" focusing on children in Barra, Naples.

 

2nd Prize at the "Ars Gratia Artis" Competition in Pistoia.

 

Exhibitions: Saint Petersburg Vernissage in Russia, "Ars Gratia Artis" Exhibition at La Corte Gallery in Florence, and "Unintended, arte è donna" at Garage Club ACSI in Florence.

 

Volunteering: Support and animation for pediatric burn unit patients with ABIO Association at Santobono Hospital, and community work at Centro La Tenda in Naples.

 

I am primarily based between various Italian cities and Denmark, remaining fully available for dynamic projects, business travel, and tailored international collaborations.